Consumer Discretionary

Varsity Brands

A platform comprised of two businesses with a mission of elevating the student experience through sport and spirit: BSN Sports (sports equipment distributor) and Varsity Spirit (cheer uniforms and events provider).

Classification

Consumer DiscretionaryPrivate Equity

Ownership timeline

Transaction records

2024Portfolio Record

KKR investment in Varsity Brands

A platform comprised of two businesses with a mission of elevating the student experience through sport and spirit: BSN Sports (sports equipment distributor) and Varsity Spirit (cheer uniforms and events provider).

Buyer
KKR
Value
Not publicly established
deep record0 named people